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Pricing Wizard

Stop Guessing · Start Profiting

Free Plan
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Why Pricing Matters More Than You Think

Pricing is your single biggest profit lever. A 1% improvement in price generates 3× more profit than a 1% reduction in costs. Most SMEs underprice — this tool helps you find the sweet spot between competitive and profitable.

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Costs
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Pricing
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Competitors
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Value

⚠️ Common Pricing Mistakes

Forgetting to include your own time/labour in costs
Ignoring wastage, returns, and spoilage
Not allocating a share of fixed overheads to each unit
Setting price equal to cost + markup, forgetting VAT/taxes
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Cost Inputs
Show Markup/Margin
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Don't forget to account for your time! If you spend 2 hours making a product and your time is worth KSh 500/hr, that's KSh 1,000 in labour cost per unit.
KSh
e.g. fabric, ingredients, parts Must be 0 or more
KSh
Must be 0 or more
KSh
Must be 0 or more
KSh
Must be 0 or more
⚙️ Labour Cost Calculator
🧑‍💼 Labour cost per unit: KSh 0.00
KSh
Must be 0 or more
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Fixed costs don't change per unit — but you must allocate a portion to each unit you sell. Use the allocator below to calculate your overhead per unit automatically.
KSh
KSh
KSh
KSh
📐 Monthly Overhead Allocator
📊 Total monthly fixed costs: KSh 0.00 · Per unit (based on sales volume): KSh 0.00
KSh
Use allocator above or enter manually
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Your sales volume estimate affects overhead allocation and profit projections. Be realistic — start conservatively and review monthly.
units/mo
Must be at least 1
%
Typical SME range: 20–50% Must be between 1 and 90
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Tick every cost you've included in your calculation. This helps make sure you haven't missed anything important.
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Recommended Pricing Tiers
Psychological pricing:
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Psychological pricing can increase sales by 20% — prices ending in 9 or 5 feel significantly cheaper to buyers even when the difference is minimal.
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Markup vs Margin
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Discount Impact Calculator
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A 10% discount on a 30% margin product wipes out 33% of your profit. Always know your numbers before discounting.
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Enter a discount to see impact
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Price Testing Tip: Try your Standard price for 30 days, then test 10% higher for the next 30 days. If sales drop less than 10%, you've just increased revenue. Consider A/B testing different prices across different channels simultaneously.
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Competitor Prices
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Premium pricing works when you communicate value. Don't just look at competitor prices — understand WHY they charge what they do and what you offer differently.