Customer acquisition

Customer acquisition | Customer development | Customer discovery | Customer growth | Customer relationships | Design Thinking | Market access | Market research

Customer Discovery in Low-Income Markets
ByJustin Kasia February 16, 2026February 17, 2026

The usual customer discovery methods don’t just fail, they actively mislead you. The focus groups lie. The surveys deceive. The interviews tell you what people think you want to hear, not what they’ll actually do.And most social entrepreneurs only discover this after they’ve burned through their pilot funding.But here’s the good news: customer discovery in…

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Offline business | Business growth | Customer acquisition | Customer relationships | Growth strategies | Innovation

Offline but Not Out of Reach: How to Sell to Africa’s Undigitized Markets
ByJustin Kasia July 7, 2025July 7, 2025

Did you know that nearly 60% of Africa’s population still lacks access to the internet? That’s more than 700 million potential customers—largely untapped—not because they don’t want to buy, but because most startups aren’t reaching them. While everyone rushes to build apps and target Instagram, millions of Africans still use feature phones, live in cash-based…

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Customer acquisition | Customer development | Customer growth | Customer relationships

Fueling Growth: Proven Customer Acquisition Strategies for Startups
ByJustin Kasia November 11, 2024March 17, 2025

Acquiring customers is the lifeblood of any startup. No matter how innovative your product or service is, if you can’t get it in front of the right people, your startup may struggle to survive. For early-stage startups, customer acquisition can be daunting. Limited budgets, unknown brand names, and competition from more established companies are just…

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