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Supporting Startups
Kwame’s Ghanaian agricultural input distribution company had a diversity problem, and he knew it. His leadership team was 100% male. His field agents were 95%…
The Story That Backfired Grace had the perfect customer story for her Tanzanian solar energy company’s marketing campaign. Mama Halima, a rural vegetable seller, had…
Amara and Tunde were co-founders of a Nigerian food processing company. They’d spent three years building a successful business importing and distributing packaged spices to…
Kabelo’s agricultural input distribution company in Botswana was bleeding money. Every month for six months, costs exceeded revenue. He knew something was wrong but couldn’t…
The Sale That Never Happened Chioma had the perfect product for Nigerian market traders. Her solar-powered refrigeration units would save them thousands of naira in…
The Contract That Nearly Destroyed Everything Amara was celebrating. After 18 months of negotiations, her Nigerian agricultural training enterprise had finally signed a partnership with…
The Funding Conversation That Opened Her Eyes Maya had just finished her tenth investor pitch in three months. She was exhausted. Her social enterprise provided…
The usual customer discovery methods don’t just fail, they actively mislead you. The focus groups lie. The surveys deceive. The interviews tell you what people…
It’s 2am and you’re staring at a spreadsheet that won’t balance. Your product costs 2,500 Kenya Shillings (KES) to produce and deliver. Your target customers…
Every social entrepreneur knows the high of a successful pilot. You’ve tested your idea in one community. The beneficiaries love it. The impact is real.…