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Read more about the article Offline but Not Out of Reach: How to Sell to Africa’s Undigitized Markets
Offline business
Offline business / Business growth / Customer acquisition / Customer relationships / Growth strategies / Innovation

Offline but Not Out of Reach: How to Sell to Africa’s Undigitized Markets

Did you know that nearly 60% of Africa’s population still lacks access to the internet? That’s more than 700 million potential customers—largely untapped—not because they don’t want to buy, but…

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July 7, 2025

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