Category: Offline business

Customer discovery

Designing Products for Low-Connectivity Markets

The App That Worked Perfectly (In Nairobi) Fatima’s agricultural extension app was beautiful. Clean interface. Real-time data sync. Rich multimedia content. Cloud-based analytics. Her demo…

Offline business

How to Sell to Africa’s Undigitized Markets

Did you know that nearly 60% of Africa’s population still lacks access to the internet? That’s more than 700 million potential customers—largely untapped—not because they…