Category: Product design

Customer discovery

Designing Products for Low-Connectivity Markets

The App That Worked Perfectly (In Nairobi) Fatima’s agricultural extension app was beautiful. Clean interface. Real-time data sync. Rich multimedia content. Cloud-based analytics. Her demo…

Design Thinking

Incorporating Indigenous Knowledge into Product Design

When most people think of innovation, they picture labs, algorithms, or Silicon Valley engineers. But across Africa, innovation didn’t start with technology — it started…