Category: Product market fit

Customer discovery

Designing Products for Low-Connectivity Markets

The App That Worked Perfectly (In Nairobi) Fatima’s agricultural extension app was beautiful. Clean interface. Real-time data sync. Rich multimedia content. Cloud-based analytics. Her demo…

Business model canvas

How to Validate Your Business Idea in 7 Days

Some of us come up with a brilliant business idea in the shower. It feels like the next big thing—maybe even the next Airbnb or…

Customer development

Mastering Product-Market Fit

In the competitive world of Software as a Service (SaaS), achieving product-market fit (PMF) is not just a milestone—it’s the foundation for long-term success. Without…