Creating impact
Storytelling for Impact Brands
The Story That Backfired Grace had the perfect customer story for her Tanzanian solar energy company’s marketing campaign. Mama Halima, a rural vegetable seller, had…
Business growth
Think Global, Act Smart: How Small Brands Go Big Abroad
Ever dreamed of seeing your brand name on a billboard in Tokyo, a storefront in Berlin, or a smartphone in São Paulo? You’re not alone.…
Storytelling
The Secret Sauce of Storytelling: How to Captivate Your Audience
The Tale of Two Speeches Two speakers step onto the stage at a high-profile business conference. The first one launches into a well-researched presentation filled…
Branding
Branding on a Budget: How to Stand Out Without Breaking the Bank
The $5 Logo That Built a Million-Dollar Brand In 1971, a young graphic design student named Carolyn Davidson sketched a simple swoosh for a startup…