Tag: business model

Customer discovery

Designing Products for Low-Connectivity Markets

The App That Worked Perfectly (In Nairobi) Fatima’s agricultural extension app was beautiful. Clean interface. Real-time data sync. Rich multimedia content. Cloud-based analytics. Her demo…

Women-led business

Gender-Smart Business Models

Kwame’s Ghanaian agricultural input distribution company had a diversity problem, and he knew it. His leadership team was 100% male. His field agents were 95%…

Tourism

Conservation-First Tourism in Africa

If you’ve been watching travel trends post-2020, you’ve noticed something fascinating: travelers aren’t just looking for Instagram-worthy experiences anymore. They want their adventures to matter.…

Marketing

Marketing strategies for social enterprise

Running a social enterprise isn’t just about doing good—it’s about building a sustainable business that solves social or environmental problems while generating revenue. But how…