Author: Justin Kasia

Social impact. Supporting startups.

Impact measurement

How to Measure Your Social Enterprise’s Impact

Impact measurement is one of the most discussed and least well-executed areas of African social enterprise practice. Most founders understand that they need to measure…

Carbon credits

Africa Will Get More Global Nature Investment

A landmark 2026 report by Forest Trends and The Nature Conservancy found that private investment in nature grew fivefold in a decade — from $2.8…

Hiring

How to Hire Your First Full-Time Employee

The moment you hire your first full-time employee, your social enterprise changes in ways that are not obvious until they happen. Your cash flow, your…

Blended finance

Mobile Money In Africa and Access to Finance

Africa’s mobile money story is genuinely remarkable. But a landmark 2026 analysis argues that what Africa has achieved is access — not resilience. The distinction…

Customer persona

Customer Personas for Africa Low-Income Markets

Standard customer persona templates assume a customer with a smartphone, a bank account, a regular salary, and reliable internet. Most African social enterprise customers have…

Recycling

Africa’s Plastic Problem Is Becoming a Goldmine

West Africa’s plastic consumption is heading toward 12 million tonnes by 2026. Extended Producer Responsibility laws are making brands financially liable for their packaging at…

Social enterprise

How to Price B2B Services for African Markets

Pricing a B2B service is one of the hardest decisions a social enterprise founder makes. Price too high and you lose clients. Price too low…

Burnout

86% of African Founders Are Struggling

The data has been sitting in plain sight for over a year. At the Coaching in Africa Symposium 2026, it became impossible to look away.…

Public Private Partnerships

How to Build a Partnership That Actually Works

Most social enterprise partnerships fail. Not because the idea was wrong, but because the relationship was built on assumptions rather than agreements, goodwill rather than…

Official development assistance

The Aid Era Is Over: What It Means For Founders

Official development assistance to Africa has fallen by roughly 26% in a single year — the sharpest contraction in modern development finance. The US cut…