Customer acquisition
Customer Discovery in Low-Income Markets
The usual customer discovery methods don’t just fail, they actively mislead you. The focus groups lie. The surveys deceive. The interviews tell you what people…
Creating impact
Mission-Driven and Market-Smart: How Social Enterprises Win the Competitive Race
Running a social enterprise is like playing chess on a battlefield—your heart wants to serve, but your head knows the market is fierce. You’re competing…
Startup failure
Burned but Not Broken: Startup Failures That Made Us Smarter
“I have not failed. I’ve just found 10,000 ways that won’t work.” — Thomas Edison The startup world is glorified for its unicorns, billion-dollar valuations,…