Creating impact
Storytelling for Impact Brands
The Story That Backfired Grace had the perfect customer story for her Tanzanian solar energy company’s marketing campaign. Mama Halima, a rural vegetable seller, had…
Social impact
Revenue vs Impact: How to Price Products Without Compromising Mission
It’s 2am and you’re staring at a spreadsheet that won’t balance. Your product costs 2,500 Kenya Shillings (KES) to produce and deliver. Your target customers…
Crowdfunding
Funding for Impact: How Social Enterprises Can Unlock Sustainable Financing
If you’ve ever run a social enterprise, you know the tension between purpose and profit is real. You’re not a traditional charity, but you’re also…
Creating impact
More Founders Are Going Impact-First. Is the Ecosystem Ready?
More and more ex-founders are stepping away from high-growth tech or consumer startups and entering the world of impact roles—whether it’s in climate tech, education,…