Storytelling for Impact Brands
The Story That Backfired Grace had the perfect customer story for her Tanzanian solar energy company’s marketing campaign. Mama Halima, a rural vegetable seller, had…
SEJunction Blog
The Story That Backfired Grace had the perfect customer story for her Tanzanian solar energy company’s marketing campaign. Mama Halima, a rural vegetable seller, had…
You may be running a social enterprise that’s changing lives. You’ve got loyal customers, a passionate team, and the numbers are finally starting to look…
Across Africa, smallholder farmers feed the continent — yet they remain some of its poorest citizens. They grow most of our food, but struggle to…
Social entrepreneurs across Africa are solving some of the continent’s toughest challenges — unemployment, waste management, access to healthcare, climate adaptation — and they’re doing…
Africa has a waste problem. From plastic bottles littering our streets to mountains of e-waste piling up in dumpsites, the continent is drowning in materials…
“lmpact measurement” sounds like something dreamt up by consultants with endless spreadsheets and a love for jargon. For many social entrepreneurs, it feels like a…
In Africa, necessity doesn’t just breed invention—it drives transformation. Across the continent, innovators are turning water scarcity, food insecurity, unemployment, and energy gaps into opportunities…
More and more ex-founders are stepping away from high-growth tech or consumer startups and entering the world of impact roles—whether it’s in climate tech, education,…
Running a social enterprise is like playing chess on a battlefield—your heart wants to serve, but your head knows the market is fierce. You’re competing…
What if poverty wasn’t inevitable, but a solvable challenge? In the 1970s, one man decided to flip the script on conventional banking and put financial…