Category: Social impact

Creating impact

Storytelling for Impact Brands

The Story That Backfired Grace had the perfect customer story for her Tanzanian solar energy company’s marketing campaign. Mama Halima, a rural vegetable seller, had…

Creating impact

How to Tell Your Full Story of Profit and Purpose

You may be running a social enterprise that’s changing lives. You’ve got loyal customers, a passionate team, and the numbers are finally starting to look…

Creating impact

Policy Frameworks to Support Social Enterprises

Social entrepreneurs across Africa are solving some of the continent’s toughest challenges — unemployment, waste management, access to healthcare, climate adaptation — and they’re doing…